Crack+Cider,and Romain Camus of One Good Deed Today, have created a project that will immediately help the homeless, at a time of year when it’s truly life-threatening. Having already gained some invaluable press just for its name, Crack+Cider was originally inspired by a homeless person who said; “People don’t give me money because they just think I’ll spend it on crack and cider”. The new pop up store encourages visitors to buy an item, like a fleece or military-grade waterproof jacket, for one of London’s thousands of rough sleepers. One Good Deed Today (the physical store that changes its pop-ups regularly) is all about ethical manufacturing, creativity, and recycling.
It’s a clever, obvious idea, executed well. Kingsland Road just grew a bigger heart, so, if you’ve ever ‘run out of change’ when you pass a homeless person on a night out in the area, think about C+C in the cold light of day and go for a bit of retail therapy for somebody else.
Crack + Cider is at One Good Deed Today for the whole of November.
One Good Deed Today, 73 Kingsland Road, E2 8AG