it cosmetics launches in selfridges

Are the products in your make-up bag looking a bit stale? Go for a refresh with IT Cosmetics. The US beauty brand, founded by US news anchor Jamie Kern Lima after she struggled to find products that would help cover her rosacea and hyperpigmentation, has launched in Selfridges after only being available on QVC. Created with the help of dermatologists and plastic surgeons – so you know it really works – the IT collection features CC creams, foundations, under-eye concealers and pressed powders designed to hide imperfections, as well as a selection of brushes to help achieve that flawless finish. Best of all, the whole range is very reasonably priced…no wonder it’s been such a big hit across the pond.

400 Oxford St, London, W1A 1AB