The Ethical Butcher and Lily Bovey, founder of STAKEhaus, have teamed up to launch brand new climate-positive burger brand GROUND. Yep, this burger isn’t bad for the planet as it makes use of The Ethical Butcher’s UK farmer network who all use regenerative agriculture methods, which increase biodiversity, improve soil health and allow CO2 to be naturally absorbed back into the environment.
The GROUND patty is made from dry-aged, 100% pasture-fed beef from The Ethical Butcher’s farms, with all the other ingredients coming from companies that share the same sustainable ethos – the brioche bun is from Paul Rhodes in Greenwich, cheese from Lye Cross Farm, green chillies grown in Cornwall – and all the packaging is compostable or recyclable.
If you wanna get your chops round the GROUND burger, DIY kits featuring all the bits to make four burgers plus oven chips made from Pierre Koffmann potatoes are available to order now for delivery from 1st April. And for every pack sold, GROUND will plant four trees in partnership with Ecologi to offset any carbon emissions from transport.