Clarks have launched their AW12 with this nifty little vid following range of hip urbanistas and trendy Londoners wearing Clarks in their own unique way, encapsulating the spirit of brand. This creates Clarks Style Guide which is available in print, and you can pick up in stores and of course online. It highlights the ever-growing transition of Clarks from a comfortable has-been/dated/grandma/school footwear retailer to a fashion forward brand. The guide features interviews with all 12 participants from the world of fashion, music and art. The videos are shot across London from the edgy, gritty East London to the leafy, genteel streets of West London. So come on then, show us your Clarks.
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