Denmark Street is known for its links to music – The Rollings Stones recorded their first album there, the Sex Pistols lived on the street, Jimi Hendrix was a regular to the area, and it’s where many believe Ziggy Stardust was born. And now a new hotel inspired by that musical history is coming to the street in 2022.

Chateau Denmark will have 55 rooms and apartments across 16 buildings (including the NOW Building, which’ll also be home to Tattu) with the interiors referencing everything from vintage gothic to punk to psychedelia. The rooms will feature Soapsmith toiletries, state-of-the-art audio, a library of music videos to view, and in true rock & roll spirit, the Deluxe rooms will have maxi-bars not minibars, so you can party properly – just don’t go throwing any TVs out of the window. The apartments, spread across townhouses, mews and mansion buildings on the street will be grander still, with fireplaces, roll-top tubs, statement furniture, and access to butlers, so you can live like a rock star, even if it’s just for the night.

Opens Mon 4th April 2022
Denmark Street, London, WC2