champion women’s pop-up at selfridges

Champion has opened an exclusive four-week pop-up for women in the Designer Studio at Selfridges where you can shop from their new AW/18 collection. The range stays true to their athletic heritage, with classic pieces like their reverse weave velour trackies and oversized logo sweaters updated with new colourways for autumn. The campaign, created by Cora Delaney and shot by Daniela Monteiro, is all about celebrating women who are bossing it in male-led industries, with all-female tattoo studio Femme Fatale, director Mollie Mills and skateboarder Aimee Gillingwater featuring. Have a little lookie below…

Check out all the other pop-ups that are poppin’ off right here.

Until Mon 10th September 2018
400 Oxford St, London W1A 1AB
selfridges.com

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