Therewere some great moments of the 90s, Walkman anyone? Tamagotchi? Pioneering technology aside, 90s fashion was slightly hit and miss…But the two great things that we gained from this era was the birth of premium denim and brand logos. Cult 90s label, Calvin Klein Jeans has just released an exclusive collection of iconic re-issues.
The Re-Issue Project features Lottie Moss, that’s right…younger sister of megastar Kate. The images show Moss recreating one of her sister’s most famous campaigns.
It was those original 90s Calvin Klein ads which catapulted Kate to supermodel status…not to mention the commotion they caused in the advertising industry. Always on the edge of shocking and pushing the boundaries of acceptability, these were the key to the brands success.
The capsule features eight iconic designs which are named after previous CK women. Such as the Kate Moss boyfriend tapered jean and the Brooke Shields high waist skinny. As well as denim, the collection is packed with classic 90s logo crop tees and sweatshirts.
Shot by Michael Avedon, grandson of Richard Avedon, who took those Brooke ‘Nothing comes between me and my Calvins’ Shields Nineties campaigns. “Lottie truly represents the essence of the Calvin Klein girl…Intriguing innocence with utter beauty, it was wonderful to photograph this beautiful young lady.” Avedon says of the images.
The limited edition collection is available exclusively on Mytheresa.com