browns | shoreditch

Browns first opened on South Molton Street in 1970, the Mayfair stalwart opened up a snazzy new store in Shoreditch in October 2017. Browns East is housed in a former print factory on the corner of Club Row, and although features a similar set of brands to the flagship including Off-White™, Balenciaga, and Raf Simons, it offers a very different experience. The augmented retail environment uses Farfetch’s ‘Store of the Future’ technology, which allows you to view the clothes different settings, request new sizes to the changing room, see recommendations, and sync your digital wish list to the physical store. With an art gallery, rotating cafe with a marble-clad bar and an ‘Immersive Experience Room’, where you can check in for a meditation session, it’s not all about the clothes either…

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21 Club Row, London E2 7EY
brownsfashion.com