BRANDS TO BUYCOTT | #7 FUSSY

Over 3.2 billion single-use plastic deodorants are thrown away globally every year, meaning most of those end up in landfill or in the ocean. Refillable deodorants offer a solution to this massive problem and couple Bethany and Matt have created the ultimate sustainable refillable deodorant – the world’s first to be made entirely from plants – with fussy.

Every part of the deodorant is plant-based: the outer container is made from a corn-based bioplastic; the deodorant itself is fully vegan and contains no palm oil, aluminium or parabens; and the refills come in waste sugarcane so they’ll decompose once they’re empty. The top loading mechanism makes it super simple to refill – you literally just drop them in – and the ergonomic design means it fits perfectly in your hand and allows you to get every last swipe from the deodorant.

All the design in the world is no good if the product doesn’t actually work but fussy has created a formula that definitely keeps you smelling fresh. There are four unisex scents to choose from, all made with 100% natural essential oils, or there’s a fragrance-free option.

Not only are you preventing more single-use plastics from ending up in landfill by using fussy, the company has partnered with Empower so that every deodorant sold funds the collection of a kilo of ocean-bound plastic. Now that’s how you smell good and do good.

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