What does your mind jump to when you hear the words’ boxed wine’? Loading your car up with cheap vino for a festival or maybe getting at dinner parties when the host takes forever to get the food out? How about climate transparency? That’s what one company is shifting the focus to.
When In Rome specialises in sustainably sourced wine in bag-in-box, cans, and flat recycled PET bottle formats. They work with small and independent Italian producers and vineyards to source their wine because they care as much about what goes inside the packaging as the packaging itself and they’re committed to proving that you can get quality vino in boxes and cans.
The alternative packaging formats that When In Rome uses create ten less CO2 emissions in production than traditional packaging, and they can all be easily recycled. Cans and flat bottles are lighter, making them easier to carry, and with bag-in-boxes, the wine lasts way longer too staying fresh for up to six weeks, so they’re much better if you only want a glass every now and then rather than having to open a whole bottle.
When In Rome is taking sustainability a step further and working towards full climate transparency by introducing carbon labelling on their products. They are the first UK wine brand to partner with CarbonCloud to demonstrate the carbon footprint of their goods, starting with three of their best-selling BiBs. The analysis takes in a full assessment of the production of the wine, looking at emissions at every single stage from agriculture to distribution to the point the wine hits the shop shelves – their Sauvignon Bianco 2.25L has the climate footprint of 0.69 kg CO2e/kg, which is a 41% reduction in carbon production than with the same wine packaged in a glass bottle (1.18 kg CO2e/kg).
As well as encouraging the business to minimise its climate impact, this info is designed to make it easier for customers to make informed choices about their purchases, so yes, your evening tipple can defo be sustainable.