Founded on the streets of Gothenburg in 2001, Nudie Jeans is the naked truth about denim. They know it all and would even advise you not to wash jeans within the first 6 months of buying to help you break them in. Denim is a wardrobe staple for everyone and Nudie want to help you make the most out of your jeans, whether it’s providing care information when you buy them or offering FREE repairs when they get a little too worn.  And if that wasn’t enough, they will also help you sell the pair on when you’re fed up of them by offering a second hand programme that gives you 20% off a new pair. This programme will repair the jeans and send them on to a new home or if they’re beyond repair, Nudie will recycle them into something brand new, like a rug or hat. Not only is this good for you, but the environment too and makes their consumption pattern one of the most sustainable out there.

Nudie Jeans are also made from 100% organic cotton and have a completely transparent production system; paying all their employees living wage and making their sustainability reports public. Proving fashion can be made responsibly without you paying through the roof, Nudie Jeans have created a system we should all take on board. So invest, love and look damn sexy in a pair of  Nudie Jeans.

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