Inspired by Charles Darwin’s book ‘Origin of Species by way of Natural Selection’, Natural Selection was definitely not founded on a whim. Bought to life in 2009 by John Park, Natural Selection was originally a denim brand but it soon evolved and by 2014 they were knocking out a fully-fledged ready-to-wear collection.
Fusing quality fabrics, clean lines and relaxed tailoring, Natural Selection creates simple silhouettes that are easy to wear. It’s understated, timeless and really made to last, and if you’re in the game for some new threads it’s the perfect place to start…
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