If food is the new rock ‘n’ roll, then it’s time to chuck away your naff old band t-shirts and start repping your real heroes: restaurants. Yes what better to way to display your fan status than with a tote bag or t shirt from your local pizza shop or wine bar? Not all merch is created equal of course but these London legends have got it down. Without further ado, here’s our guide to the best restaurant merch in London.

Wavey Ice

It’s no surprise that Wavey Ice has wavey merch. These tie-dye socks featuring the Wavey Ice logo are as fresh as their boozy ice pops. Wear with trainers now and sandals come summer.

Dom’s Subs

These guys are slinging some of the best sarnies in London and now they’ve got one of the best tees in the game too. They’re also doing a good line in stickers so you can really plaster your love for them everywhere.

Good Morning Neighbour

With sunnies, a beret and a bow tie there’s no mistaking the Good Morning Neighbour pickle mascot, and thanks to this tee you can look just as sweet and fresh as him.

Kold Sauce

Kold Sauce is keeping you warm with this long sleeve tee featuring a jolly hot sauce bottle on the back and slogans on the arms, and it comes in white too.

Hill & Szrok

It’s officially scarf season and butchers and cookshop Hill & Szrok is ensuring you stay warm in style with this blue and pink number. Head in-store to pick it up.


Gordos already does bare decent pizza and now it’s doing bare decent merch too with this long sleeve tee and branded pizza cutter.

Wine & Rind

Cheese meets streetwear with Tottenham cheese shop Wine & Rind’s range of merch. Who needs Palace when you can have Pecorino?

Monty’s Deli

Get one of Monty’s epic salt beef or reuben sarnies in your belly and one of their Menschwear sweaters on your chest.

Dark Arts Coffee

When a brand has a slogan like ‘drink coffee drop acid’ you just know the merch is gonna be good, and Dark Arts Coffee doesn’t disappoint.

Max’s Sandwich Shop

If you thought the Teenage Mutant Ninja Turtles ate pizza, you’re wrong, because clearly they eat Max’s mega sarnies.

Noble Rot

Noble Rot, which is one of the best wine bars in London, started life as a magazine, which is very much still going. Known for its bold illustrated covers, it’s no surprise that these guys have a sharp eye when it comes to merch.


St John has taken their iconic black and white logo and plastered it on everything from t shirts and tote bags, to aprons and ash trays. You can even get a cute little romper for your baby, which really is showing your allegiance.


Bao’s branding is pretty impeccable across the board, from the interiors of each restaurant to the website. They’re also responsible for one of the first hipster restaurant tote bags, the now famous illustration of a man scoffing a bao.

Yard Sale Pizza

Yard Sale not only serve the best pizza in London, they also have a consistently brilliant range of merch. They’ve got a load of tees with many of them created for the regular pizza collabs and visiting guest chefs such as Anthony Falco and Frank Pinello.