kamb, Author at London On The Inside

Setting up a business in the country's most vibrant city can be exciting but there is one issue that you need to take on board first. With so many other businesses in the capital, there is more competition than you might face in other parts of the country. Of course, since London is the UK's most populous city, there are more potential customers for your goods and services, too. What you need, therefore, is to get one step ahead of your competitors. Essentially, this boils down to getting noticed. What is involved and how do you go about making your start-up the business that everyone is talking about? Get Online and Promote Your EnterpriseGiven the digital nature of the city we live in today, having an online presence is a must for any would-be entrepreneur whether they're running a supper club or planning on developing the next must-have consumer product. Of course, you can make use of social media sites and some London-based businesses do okay with nothing more than a Facebook page. However, this is a limited approach which doesn't put you in full control. What you also need is your own, properly hosted website. Good web hosting services have templates which you can adapt to meet your business requirements. This is a simple way of getting a professional look without having to fork out for a graphic designer. Typically, web hosts will also allow you to import a domain name for your site you may have registered already elsewhere. With your own website up and running, potential new clients will often be reassured that your business is genuine. Getting online doesn't mean you have to be a digital wizard nowadays because so much of the process is semi-automated for you. Get Involved With Newsworthy EventsIf you want to be noticed, get involved in the local community. Whether you are based in Walthamstow or Wimbledon, there will be community events you can sponsor or take part in. These events are especially useful for start-ups which will be selling services to people in the neighbourhood. Ideally, you'll attract enough interest to be mentioned in the local newspaper or community forums. Of course, taking part in community events may mean giving up some of your free time but the rewards can go beyond promoting your start-up and be satisfying in their own right. Begin Your Digital Marketing JourneyDigital marketing might sound highly technical but a few straightforward measures can go a long way in getting start-ups the attention they deserve. Get your business listed with online directories and consider linking to your website through social media posts. Another good tip is to learn how to optimise your site for search engines. This is called SEO and techniques include getting backlinks to your site from other, reputable ones as well as providing blogs and articles that people will want to read. ConclusionRunning a start-up is never easy but with the proper approach to getting it noticed, success can come quickly. Londoners are always ready to try new businesses and give enthusiastic entrepreneurs a chance, so why not give it a go?

kamb

What Do London Start-Ups Need to Get Noticed?

Mastering Home Office Organisation

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What Do London Start-Ups Need to Get Noticed?

Mastering Home Office Organisation

Stay In The Loop

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