ASOS X NIKE AIR MAX DAY

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things happen when fashion giants collide, and that’s exactly what’s happening tomorrow courtesy of ASOS and Nike with a little bit of help from the rulers of the internet, Google. To celebrate 27 years of the iconic Air Max, ASOS are hosting a ginormous Google+ hangout to discuss our favourite shoes. Unlocking the style vault and whipping out nearly three decades of the biggest sneaker in the biz is a sure-fire way to spark some interest.

With leisure-wear firmly taking the style top-spot and Nike leading from the front, this is going to be a pretty exciting chance to get styling tips from freelance stylist Natasha Wray and ASOS Fashion Editor Zeba Lowe. As if that wasn’t enough there’s going to be a ‘spy cam’ at ASOS HQ which will show us all how ASOS staff and models will be wearing the rare Nike Air Max from their style archive.

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Those technical wizards at Google are going to make this a global first as a “shoppable hangout” so users will not only be able to pick up style tips but they’ll also be able to shop through the Google Display Network – neat, right? With tonnes of competitions and promotions throughout the day it’s an occasion well worth getting involved in!

ASOS X NIKE AIR MAX DAY, Wed 26th Mar 2014
Join the hangout here.
www.asos.com

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