Amazingthings happen when fashion giants collide, and that’s exactly what’s happening tomorrow courtesy of ASOS and Nike with a little bit of help from the rulers of the internet, Google. To celebrate 27 years of the iconic Air Max, ASOS are hosting a ginormous Google+ hangout to discuss our favourite shoes. Unlocking the style vault and whipping out nearly three decades of the biggest sneaker in the biz is a sure-fire way to spark some interest.
With leisure-wear firmly taking the style top-spot and Nike leading from the front, this is going to be a pretty exciting chance to get styling tips from freelance stylist Natasha Wray and ASOS Fashion Editor Zeba Lowe. As if that wasn’t enough there’s going to be a ‘spy cam’ at ASOS HQ which will show us all how ASOS staff and models will be wearing the rare Nike Air Max from their style archive.
Those technical wizards at Google are going to make this a global first as a “shoppable hangout” so users will not only be able to pick up style tips but they’ll also be able to shop through the Google Display Network – neat, right? With tonnes of competitions and promotions throughout the day it’s an occasion well worth getting involved in!