The brand has taken over a two-floor, 4000 sq ft space on Great Pulteney Street
Good news for all Aries fans – you finally shop the London label’s full collection in person at its first-ever physical store in Soho. Of course, the space looks the part, mixing concrete flooring, wooden furniture, marble accents, and a scaffold staircase, with the modular design meaning it can constantly be re-configured. Parisian coffee shop Paperboy has opened its first international outlet inside the concept store, which will also play host to exclusive collabs, installations and exhibitions, opening with pieces that showcase the relationship between Aries and photographer David Sims.
As well as all the Aries streetwear you could possibly want, including the signature Temple tees and No Problemo sweats, the store also stocks archive pieces and houses rotating pop-ups from brands like South London vintage resellers JerksTM and unisex jewellery brand Bunney. This is Aries land and we like it a lot.
31 Great Pulteney St, London W1F 9NN