Alex Eagle, who runs a lifestyle one-stop shop from her Soho studio, which is stocked with her own brand label as well other designers plus art, homeware and more, has launched Alex Eagle Sporting Club. It’s a new brand that’s all about elevated leisurewear – think a chicer, British version of Sporty & Rich. Like S&R, Alex Eagle Sporting Club releases in drops and once those pieces are gone, they’re gone. Drop 001 included polos, joggers and shorts in cream Japanese brushed back cotton as well as logo tees and hoodies.

As well as the clothes, AESC is also opening an actual physical club inside the Lexington Street studio where you’ll be able to take a range of classes from fencing and juijitsu to pilates and gardening. So if you’re looking to take up a new hobby in 2021, this is the place to do it.

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