ADIDAS ORIGINALS X MARY KATRANTZOU
The‘Queen of the Digital Print’ is back for a fierce second collaboration with Adidas Originals. The hyper-prints of Mary Katrantzou are unmistakable. Electric colours and a nod to iconic 80’s workout videos are the core in this SS15 capsule collection.
A kaleidoscope of stopwatches, shuttlecocks and racquets form the intricate digital prints across the sports-luxe collection. Simple essentials remain – leggings, tracks, oversized tees, shorts and sweats which are equally chic in the gym and in the pub.The prints dive into mystic Olympic symbols, the more you look, the more you see. What seems at first, a mad mass of objects becomes a clear creative vision – with that subtle wittiness that is unique to Katrantzou. This second collection is much stronger than the first, with new additions appealing to the avant-garde crowds, not just the Sweaty Betty’s out there. The sporty high neckline of the sleeveless maxi dress is incredibly elegant and offers statuesque capabilities, a killer alternative to the wedding guest outfit.
Bomber jackets play with colour, texture and form. Reversible, with opulent statin and chenille, this can take you from the court to the cocktails. This is what power dressing feels like in 2015. Head to toe print is easily achievable with the expanding footwear offering. The Flux Tech, and of course, the Superstar come in vibrant holographic print. Mix and match or go all out with one fluid look. With a heatwave embracing London, break out of the usual uniform and shine – Mary K style.