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Friday sees the launch of a new London flagship store. Adidas Originals’ new home is on Fouberts Place, just off Carnaby Street, which is increasingly becoming a hub for exciting sportswear.

Having already bases in cities like Berlin and Seoul, the London store will house the full collection of Originals as well as limited edition pieces and collaborations. To celebrate the opening, Adidas Originals have released a special edition of the ZX Flux trainer which is currently giving Nike a run for its money. The trainer features satellite images of London streets, we hope we can see our house! With a strictly limited run of just 150 pairs, be first in the queue Saturday morning to grab a piece of history.


The store is will also be hosting a series of exclusive events, championing emerging talent from young local creatives. For Saturday’s launch, the brand as teamed up with London based street artists, animators, photographers and poets to create a unique retail experience that reflects the city’s originality and creativity.

Opens Sat 16th Aug 2014
15 Fouberts Place, London, W1F 7QB