Moco Museum, which already has sites in Barcelona and Amsterdam, has its sights set on London
Oxford Street is going through a period of transition at the moment – the footfall levels are low, iconic brands have left the street (RIP Big Topshop) and American candy shops have swooped in to take advantage of the shopfronts lying empty. But there is more change afoot, as Moco Museum has officially earmarked an opening date for its London outpost: 8th August.
Moco Museum London will fill a three-floor 1920s building, directly opposite Marble Arch, with art from the likes of Yayoi Kusama, KAWS, Banksy, Damien Hirst, JR, Keith Haring, Jean-Michel Basquiat, Pablo Picasso, Marina Abramović, Tracey Emin and Andy Warhol, plus pieces from emerging artists like Pilar Zeta, Andres Reisinger, and Ezequiel Pini.
According to Moco, their other two museums – in Amsterdam and Barcelona – attract over a million paying visitors each year, so it’ll be interesting to see if Moco Museum London can match those numbers. They’ve got stiff competition, given that the immersive Frameless gallery is also in Marble Arch, not to mention all the free places you can see modern art in the city. Could this be the creation of a new cultural quarter in W1H? Or will it be a flop like the Marble Arch mound? Only time will tell.
Key Information
Opening date | Thurs 8th August 2024
Address | 1 Marble Arch, London W1H 7EJ
For more information | mocomuseum.com