A BIG HILL HAS BEEN BUILT IN MARBLE ARCH

That headline sounds odd but it’s genuinely happened and it’s all part of a plan by Westminster Council to bring visitors back to the West End. Dutch architectural firm MVRDV designed the 25-metre high hill/mound/thing, which has grass and trees up the side, a viewing platform up top and an exhibition space in the hollow centre. Artist Anthony James is responsible for what’s inside the mound; his immersive Lightfield installation features 16 LED cubes inside a dark infinity room that perform sequences of dancing light displays, which even follow you as you move around the space.

Originally there was a £4.50 entrance fee to climb the mound but after it first opened, looking distinctly different from the fancy CGI impressions and being dubbed ‘the worst attraction in London’, the council have made entry free for the remainder of August. The installation is temporary and will only be in place for six months, so if you really really want to look at Oxford Street and Hyde Park from the top of a hill you won’t have too long to do so.

mvrdv.com

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