Burberry LOTI

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announcing changes in its fashion-show format at LFW 2016, Burberry aired their February collection live on AppleTV. The fashion house made the entire collection for purchase immediately following the show, starting with London’s Regent Street store and then later the Paris store. For everyday consumers, this means shoppers can now view the show live online, get a closer look at the designs via Apple Remote, and then pre-order the products there and then.

Burberry’s February Autumn/Winter 2016 show featured performances by Jake Bugg, following on from previous artists Paloma Faith and James Bay. Shop the runway for the runway collection up until the 7th March 2016 here.