The best soft launches in London is what you will find here.

Usually, 50% off a new London restaurant opening is what you can expect and is a great way not just to bag a bargain, but to try out these new places. Just remember, it’s a way for the restaurant to easy into getting things right, it’s not going to be perfect from the off. Enjoy.

flesh and buns kensington

50% OFF FLESH AND BUNS KENSINGTON IN MARCH

The  fam is expanding as a third restaurant, the biggest and best one yet, is opening in Kensington early next year. Much like the  and  restaurants, which will…

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50% OFF DISHOOM COVENT GARDEN

The Covent Garden branch of Dishoom closed back in January 2020 for a major facelift and although it briefly reopened its doors pre-pandemic, they were…

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food at rosa's thai cafe

50% OFF ROSA’S THAI CAFE GREENWICH

Rosa’s Thai Cafe already has sites scattered across London, from to to West Hampstead, and they’re adding one more to the list with their newest…

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50% OFF REDEMPTION BAR SEVEN DIALS

Guilt-free dining is heading central as vegan restobar Redemption is opening in Seven Dials, and with 50% OFF during the soft launch too. Redemption is…

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50% OFF PIZZA AT ZIA LUCIA

The Zia Lucia empire is expanding with a fourth site opening in Aldgate East this February. Known for its 48-hour slow-fermented doughs, this Zia Lucia will…

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Riding House Cafe

50% OFF RIDING HOUSE CAFE

The Riding House Cafe has been a Fitzrovia favourite ever since it opened in 2011 – we swung by recently to try out the spring…

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