Olympic gold medalists and best friends, Elodie Ouedraogo and Olivia Borlée brought together their love of fashion and sports with activewear label 42|54. Their winning time, 42”54 of the women’s  4×100 relay at the 2008 Beijing Olympics inspired the name and their desire to create activewear that could be worn from the gym to street led to the birth of Belgium-based label 42|54.

Function and quality are at the core of 42|54 and their collection features a range of modern cuts, designed for the modern urban woman. From swimsuits and slick monochrome pieces to stretchy velvet jumpsuits, 42|45 have created a collection we all want a piece of.

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