H&M is coming out strong with its first designer collab of 2021 by teaming up with Irish designer Simone Rocha for a collection of womenswear, menswear and childrenswear, making it the first time Rocha has created clothes for the whole fam. It also marks the ten year anniversary of Rocha’s label and she’s celebrating that by taking inspiration from her archive for this range.
That means there’ll be florals, tartan, and pearl and bead embellishments across the collection, which includes fancier pieces like tulle dresses, tailoring and sparkly accessories alongside more casual knits and t-shirts, all across her palette of pinks, reds, creams and black. And, like all the other collabs, this one is gonna be a sellout so mark your calendars so you don’t miss the launch!