Creative agency Nice and Serious has launched USELESS, London’s first digital directory dedicated to showcasing zero-waste shops in the capital. The platform features over 40 shops with info on their location, opening times and what they do, with a bespoke illustration of the shopfront created by the Nice and Serious team.
The point of the directory is to make it easier for Londoners to use less plastic and shop more sustainably. You can enter your postcode to find out where your nearest plastic-free stores are and the site also features a list of plastic-free items to buy and where you can get them from. And if you know of a great zero-waste shop that’s not listed, you can submit your suggestion; once it’s vetted by the team it’ll get added to the directory with its very own snazzy entry.