soohyang launches in the uk

Popular Korean fragrance brand Soohyang has come to the UK and is available from Fenwick right now (with the range launching online later this month). Created by Soohyang Kim (whose name actually means ‘excellent fragrance’ in Korean), the brand started life in a small shop in a Seoul alley in 2013 and quickly attracted a loyal fanbase…that store’s address Itaewon 565 is also the name of their best-selling fragrance. Now there are a range of 33 different scents ranging from fresh citrus to clean florals to wintery musks, and they come as candles, room sprays, diffusers, beeswax wardrobe tablets and more, so your whole place can smell amazing. And just look at that packaging…WANT.