google x h&m data dress

Imagine a day where you get up and don’t have to think about what you want to wear because your phone does it for you. Well that day could be here a lot sooner that you think thanks to Google’s collaboration with H&M’s digital fashion house Ivyrevel. Using an Android app that taps into your personality by monitoring different aspects of your life, including your travel routes, eating habits, daily routine and the weather around you, Ivyrevel will create a personalised dress that suits your lifestyle.

Some might say you’re just showing the world your data, but ‘Coded Couture’ could be the future of fashion and we can’t wait to see what they do next…

www.ivyrevel.com