ADIDAS X HARVEY NICHOLS

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of the iconic three stripes rejoice! This March, Adidas lands in Harvey Nichols menswear with an exclusive edit of fashion collaborations and new season peeks. The shop-in-shop is a UK first and is dedicated to the brands old school Originals, contemporary performance of Y-3, as well as a series of designer edits from the likes of Rick Owens, Raf Simons, Juun J and Pharrell Williams.

Dirk Schoenberger, Creative Director Adidas Sport Style Division, can’t wait for you guys to head down there and check it out, “We are pleased to feature our Spring/Summer collections in an Adidas Collaboration space with Harvey Nichols. Our pioneering collaborations will be showcased together in this specially created format. Fashion-forward sportswear is one of the cornerstones of what Adidas offers and this space will enable consumers to buy covetable, innovative product at a true destination for luxury shopping.”

Adidas is set to have a phenomenal year with Harvey Nichols. Inside both their DNA is the drive to create innovative and fashion forward collections. The long term collaboration will see the launch of both fashion and performance lines, as well as the Ultra Boost range and the obvious sell out – Yeezy boost trainer.

Head of Harvey Nichols Menswear, Darren Skey is very excited about the journey. “We pride ourselves on offering exclusive collections to our customers, to be the first to house an Adidas shop-in-shop in the UK is both a privilege and an exciting prospect. The brand has gone from strength to strength over the last few years and being huge fans of the label, it’s been great to see how Dirk has developed the Sport Style division. We are looking forward to receiving the collections and seeing what the brand has in store for the coming season.”

Encompassing the culture shift in fashion, the go-to destination is set to create some retail theatre. Inspired by urban surrounds, the product space links into an art gallery. Y-3 S/S 15 prints are carefully curated and exhibited on the walls. If you want some fine art with your ZX Fluxs, look no further.

www.adidas.co.uk