Adidas is at it again with the collaborations and it’s safe to say this is their strongest yet, not to mention our favourite. Teaming up with Brazilian brand Farm, the collection couldn’t have been timed any better, with the 2014 FIFA World Cup just weeks away. Expect mega-watt brights and tropical prints adorning almost every surface.
Following the huge success of the recent Topshop collaboration, Adidas Originals is clearly going through some serious brand shake-up, and it’s definitely paying off. What was once pretty brassy…borderline chavvy, is now the only street-style you should be wearing this summer.
Inspired by Brazilian culture, the collection features 16 classic Originals pieces updated with 4 tropical patterns – Borboflor with its fresh floral cut-and sew patchwork is our personal favourite, Floralina, Frutaflor – a pineapple print made up of tiny island blossoms and Tucanario. We love the cheeky two-pieces which can be worn together or with clashing prints, who doesn’t like a bit of pineapple thrown in with their toucans?
The collection also features the legendary Gazelle OG. First released in 1968, the shoes became an instant football favourite. With the printed canvas update and of course, those 3 stripes…they are the perfect addition to a simple outfit or the ultimate in print on print.
The World Cup isn’t just about kicking a ball about, it’s about bringing a little bit of Brazil to good old Blighty.